Mobile recruiting is certainly not a new concept in the staffing and recruiting industry. In the past 10 years, implementing mobile recruiting tactics has become increasingly more important for recruiting success! In the current candidate driven market though it is even more essential to keep candidates engaged throughout the whole recruiting funnel. From the initial application process, to communication throughout, statistics show the importance of giving candidates a mobile, user friendly experience to help decrease drop-off rates. In this article we will explore the benefits of having a mobile friendly application and utilizing SMS messaging as a form of communication with candidates. We will also explore the fancy world of Chatbots and how exactly they can come into play within our mobile recruiting strategies!
The Mobile Friendly Application
In 2020, a study performed by Appcast showed that 60.7% of job applications were completed on a mobile device compared to 39.3% on desktop. Desktop apply rates also decreased by 6.7% and mobile apply rates increased by 21.2% in 2020 compared to 2019. There is no denying that more and more applicants are applying on mobile devices versus a desktop computer. botnation Creating a short and user-friendly mobile application is one way to motivate mobile applicants to finish the application. Candidates who are applying on their mobile device are on the go and want to be able to go through the application with the least number of clicks. A Glassdoor study showed that mobile job seekers completed 53% fewer applications. That same study showed that promoting a job opening as mobile-friendly can increase the number of job applicants by 11.6%!
Some questions to consider for a mobile application:
- Does your mobile application have the ability to submit a resume and parse it into your system? If so, does the applicant need to go through filling out the information already on the resume, such as job history and education?
- Can you wait on collecting certain information from the candidate in the initial application process? If so, this can help shorten the application to help ensure more candidates complete it.
Even though collecting as much information as possible is helpful from a recruiting standpoint, it can also deter applicants from finishing the mobile application because it is too long. Shortening the mobile application can help increase the number of applications being completed and coming into the system.
This is especially critical now when candidates have the upper hand and have a number of job opportunities available to them.
SMS Messaging with Candidates
Texts are something you normally exchange with friends or family, but in the past several years texting has become a popular form of communication with candidates even. Statistics even show there are many advantages of sending a text message over emailing or calling. According to our partner Text-Em-All, the average email has only an 18% open rate, where the average text has a 98% read rate. A study performed by EZ Texting also showed that 78% of people respond to texts in 10 minutes or less. Robocalls and spam calls have become a greater issue as well, where less people answer phones from unknown numbers. A survey conducted for Hiya revealed that 94% of individuals let unidentified incoming calls go unanswered. Text-Em-All also reports that only 60% of voicemails are listened to and a Message Desk survey found that individuals are 4 times more likely to respond to a text message than call back.